How technology can help your Skilh grow?
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We live in a time when a product by itself is no longer enough, and brands must constantly innovate to stay relevant, while adapting to the needs of new consumers. The new consumer and the democratization of beauty
The application of technology in the world of cosmetics has revolutionized the sector, since it has managed to democratize the most professional beauty, adapting it to the user level. A good example is FOREO, with which with its devices it accesses every home, offering professional solutions for domestic use, such as facial cleansing and professionally formulated skin hydration treatments, which can be enjoyed anytime, anywhere, in just a few seconds. , achieving results similar to the treatments developed in specialized professional centers.
Thus, technology has allowed the increase of more intelligent consumers with greater knowledge about skin health, who are less loyal to brands because they handle much more information. For this reason, brands constantly need to generate new concepts through the use of technology, and change the way the industry creates and markets these types of products.